Analysis of the case burberry essay

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Analysis of the case burberry essay

Hire Writer The next change that Bravo made was to update the product line.

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Bravo and her team drastically cut the number of products fromto 24, eliminating outdated designs and creating a consistent look across all of their products.

They began to classify their products into two separate categories: The fashion-oriented products were designed to react to the newest fashion trends and typically only had a seasonal life cycle. These changes significantly reduced the risk of the Burberry transformation.

Burberry had three primary collections: The womenswear line expanded from its traditional focus on winter and autumn season to include apparel for the spring and summers seasons as well, appealing to a broader range of customers.

The accessories collection was not as fashion oriented and also did not have to accommodate different size variations, so therefore it generated less risk than the apparel collections. The establishment of flagship stores has also helped to minimize risk by acting as a testing ground for new concepts and designs before they are distributed to a wider market.

Expanding into this market does come with added risk, given the volatility of the high-end fashion market. Burberry was able to portray itself as a heritage brand while at the same time associating itself with a trendier, more modern look.

How to cite this page Choose cite format:Essay on Zara Case Analysis - Zara is a retailing chain of Inditexthat specializes in high-fashion at reasonable prices. In the last 12 months, Inditex’s stock price has increased by 50% despite bearish market conditions.

The aim of this essay is to provide brief and structured analysis of the competitive environment of a Burberry. In the first part I will briefly present luxury goods sector, trends, and in the second part of this essay I will analyse Burberry using Porter’s Five Forces analysis. Burberry Analysis of the competitive environment The aim of this essay is to provide brief and structured analysis of the competitive environment of a Burberry.

RENATA GECAN MILEK Professional MBA Business Core Competitive Analysis and Strategy Business Core Class 3 1. 1.

Analysis of the case burberry essay

The Burberry brand has be come a symbol of both luxury and durability. The brand has been repositioned to a niche market between cutting-edge fashion apparel, like Armani, and classic fashion apparel, like Polo Ralph Lauren.

In this section we are considering the Annual Report of Burberry and will compare Burberry's performance in this year with the previous years'.

Analysis of the case burberry essay

When financial year started i.e. April , Burberry's main issues of concerns were weak and highly uncertain consumer spending environment (because of prevalent recession). Essay on Zara Case Analysis - Zara is a retailing chain of Inditexthat specializes in high-fashion at reasonable prices.

In the last 12 months, Inditex’s stock price has increased by 50% despite bearish market conditions.

Burberry Case Study Analysis | Essay Example