Zappos corporate culture feature 1:
People are operating more like free agents than in the past. In short, the balance of power has shifted from employer to employee, forcing business leaders Assesment zappos learn how to build an organization that engages employees as sensitive, passionate, creative contributors.
We call this a shift from improving employee engagement to a focus on building an irresistible organization.
Time for a change One of the issues we must address is the aging idea of an employee engagement survey.
Consider the typical process: Most use vendor-provided surveys that claim to be statistically validated ways of measuring engagement. The pioneer in this market, Gallup, promotes a survey of 12 simple factors that statistically predict retention. In a recent survey among 80 of the most advanced users of engagement surveys, only half believe their executives know how to build a culture of engagement.
Consider the radical changes that have taken place at work: Employees operate in a transparent job market where in-demand staff find new positions in their inboxes.
Organizations are flattened, giving people less time with their direct managers.
These changes to the workplace have altered the engagement equation, forcing us to rethink it. For example, a well-known pharmaceutical company found that its executives and scientists in China were leaving the company at an alarming rate. The annual engagement survey provided no information to help diagnose this problem.
By running a statistical analysis on all the variables among these departing high-potential workers, the company realized that in China, unlike other parts of the world, people were expecting very high rates of compensation increase every year. The job market there was highly competitive, so people were being poached based on salary progression alone.
Today more and more companies are deploying analytics solutions to predict retention, correlating factors such as compensation, travel schedule, manager, and demographics to understand why certain people are less engaged than others.
High-technology companies, for example, throw benefits at employees to see which ones stick—unlimited vacation, free food, health clubs, parties, stock options, and fun offices are common.
Do these all result in high engagement?
So what matters today? Make work irresistible Our research suggests that we need to rethink the problem. There are three issues to address: Here we suggest 5 elements and 20 specific practices.
Companies need tools and methods that measure and capture employee feedback and sentiment on a real-time, local basis so they can continuously adjust management practices and the work environment at a local level. These tools include employee feedback systems as well as data analytics systems that help identify and predict factors that create low engagement and retention problems.
Leaders in business and HR need to raise employee engagement from an HR program to a core business strategy.
A note about compensation and benefits Most studies show that compensation is an important factor in employee satisfaction.
Research by Aon Hewitt, for example, shows that it ranks among the top five drivers but is not number one. One organization we studied told us that among the highest-potential employees, the organization could directly correlate pay increases with retention—but among the remaining 90 percent of the workforce, compensation simply had to be competitive and fair within job families.
Our discussions with clients confirmed that once pay is competitive and fair, the 20 issues we discuss in this paper have a much greater effect. Make work meaningful The first and perhaps most important part of employee engagement is job-person fit. We need to make sure jobs are meaningful, people have the tools and autonomy to succeed, and that we select the right people for the right job.
This is anything but a simple undertaking.
Nearly every job has been changed and often transformed by technology, and we constantly look for ways to do more with less.Case Study 3: Zappos: Delivering Customer Satisfaction Delivering Customer Satisfaction, Analyze the manner in which Zappos leadership has fostered a culture of ethicalness in the company.
Suggest two (2) actions that other companies can take in order to mimic this culture. Online shopping for Books from a great selection of Testing & Measurement, Evaluation & Assessment & more at everyday low prices.
Analyzing the Environmental Impacts of Simple Shoes A Life Cycle Assessment of the Supply Chain and Evaluation of End-of-Life Management Options. At Zappos we strive to develop quality relationships and engage team members. Building strong relationships makes communication easier, and increases collaboration and .
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Editor's note: The following comes from Zappos Insights, an executive education training program.