This sample marketing plan was created with Marketing Plan Pro software. The company is located in Chicago, IL. Although many Internet companies have recently failed, the Internet is still poised to support e-commerce retailers. Nature's Candy will overcome these problems with an easy to use website and an efficient distribution system.
Location and Facilities optional 1. Company Overview There are many variations and approaches on how to lay out the business plan ecommerce site components of a business plan.
The primer below is meant only to explain the broad differences between the most common company types.
So for example, if you sell someone a cupcake and they sue you because they found a hair in it, and you lose in court, the creditors can legally go after your personal possessions — such as the roof over your head. Partnerships A partnership, according to the IRS: Each person contributes money, property, labor or skill, and expects to share in the profits and losses of the company.
Corporations A corporation is a separate legal entity owned by shareholders. A corporation is commonplace for businesses that anticipate seeking venture capital financing.
S-Corporations You can elect a special tax status with the IRS to have your corporation not be taxed at the corporate level instead, it would be taxed as a pass-through entity.
If you have not yet incorporated Describe the type of company you plan to open, along with the registered name you plan to use. Explain your rationale — for example, if you are starting a company where you plan on seeking venture capital financing, then you will want to start a C-Corporation as majority of VCs will insist on this legal structure.
Management Team For start-ups, and especially those seeking financing, the Management Team section is especially critical. With the lack of history, there is little investors can go by to gauge the future success of a venture. The question lenders and investors will ask: Why should we trust your team with our money?
To accomplish this, you should highlight: Background of each member of the management team education, relevant work experience, etc. Roles and responsibilities within the company.
For established businesses If you have an established business the information you want to present is the same. Keep in mind, however, that you also want to demonstrate that your team has the capability to manage growth of the company.
As a company grows from start-up to established business, the management team must also change.
What is a Board of Directors? In a publically trading company the Board of Directors is elected by the shareholders and is the highest authority in the management of the company. For our purposes context of a private company that is most likely a startup or small but growing businessa Board of Directors is comprised of investor sfounder sCEO and independent board member s who have substantial business and industry experience.
What is an Advisory Board? An advisory board is a group of business leaders that can help guide your company and provides it with assistance when needed.
Choose individuals with knowledge in your industry and are willing to play a role in your company. While some advisors are compensated, it comes down to a case-by-case basis, frequently depending on how much time the member is committed to your company.
Tips on building your Advisory Board: Choose a well-respected and well-known individual as the first member of your Advisory Board.
This will help you to recruit other members of the Board. Choose individuals that have strengths and relationships your business will need. As your business evolves, so will the members of your Advisory Board.
Feel free to shake up the line up over time.
Required Funds In this section you will tell the reader how much money you need to raise, what you are going to use it for, and how you got to the requested amount. This is a complex question that you cannot answer until you complete your plan, so it is highly recommended you work your way through the entire writing process and in particular, complete the financial planning process.
Only then will you be able to identify the amount of money you will need to raise There are two primary financing options: The primary difference between equity and debt financing is that debt financing is essentially a loan that is backed by your assets or via a personal guarantee.
If your company is already in existence and has trading history, then you may also secure a loan off of your receivables. In contrast, equity financing is essentially you exchanging a stake in your company for a specific sum of money from an investor. Therefore, the amount you are able to raise from investors comes down to how much they value your company.Companies who write a business plan are 2x more likely to improve over the next year.
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Nature's Candy e-commerce retailer business plan executive summary. Nature's Candy is an E-commerce retailer of naturopathic and homeopathic nutritional supplements. Yahoo! Small Business offers ecommerce platforms, web hosting, domain search and a website builder. Set up your small business website .