You are not going to die with your business; neither are your investors.
What is a cloud broker? January 17, Written by: Archive Share this post: If you survived my previous postscloud broker business plan us explore one more dangerous and unproved path in a cloud world — cloud brokerage. It may however highlight a new opportunity that appears on the horizon.
Cloud computing subject draws attention of standardization bodies. The cloud broker combines and integrates multiple existing services into new service, carrying responsibility of data integration between cloud consumer and cloud providers. A cloud broker provides value-added service, enhancing an existing service by improving some of its capabilities.
So this is formal approach. Is the cloud brokerage phenomenon really needed? Why is the appearance of such entities almost guaranteed?
The simple answer is because cloud services, despite marketing truths, are usually difficult to digest by customers, especially if we are considering collection of interdependent cloud services taken from separate providers. Therefore external help is needed.
A common expectation is that cloud brokers can successfully help in the following ways: Get better discounts and access more information from cloud providers.
Integrate outputs from multiple cloud service providers. Select the best cloud provider for specified requirements. Provide additional approval workflow functionality. Well, these are only the examples related to current state of knowledge about this immature market.
The future will tell what other functions can be performed by such cloud brokerage entities. They use cloud environments coming from established cloud providers to run virtual servers, store data, access programming environments but on top of them they rapidly create new products — applications and services — instantly deployed and delivered to final customer.
The example of such a product can be marketing application promoting a new line of products for the customer who is launching a new marketing campaign.
The real asset of this new company type is the ability to quickly react to customer needs and the knowledge of how to convert existing cloud market offerings into something new and appealing.
Customer will receive online access to the complete product tailored to specified requirements — without needing to purchase software, servers, and storage from multiple providers.
Using NIST terminology, ghost companies will provide service aggregation and service intermediation functions making use of existing cloud services and enhancing them with their value-added services.
An example is when a service multiplexer company provides customers with reasonably priced storage service, with agreed SLAs, taking the service itself remotely from multiple providers and converting it to new level of attractive offering, with more service guarantees and SLA levels.
In the future it might even be possible to relocate customer data from one provider to the other seamlessly without customer notification. Virtual cloud providers Another entity type that appears on the IT horizon is the virtual cloud provider, which is similar to virtual mobile phone operator.
The difference to ghost companies is that virtual cloud providers do not aggregate or enhance existing services. They only resell them under a different brand. Cloud transformation agents We can also imagine a situation in which several market players specialize in transformation activities that help their customers to migrate from one cloud provider to another.
Such a transformation agent can have running contracts with many cloud providers, access to their APIs, and ability to convert data from one cloud provider format to another.
The truth is that we cannot predict the future, taking as fundamental the things that we know now and extrapolating their capabilities as only imaginable. If this was the case, we would be still driving steam-powered wooden-finished vehicles running at millions of kilometers per hour now.
Reality is that civilization is changed by unrecognized concepts and abstractions that did not exist before. The future reality can be that, because of usage of new materials for example, graphene or next big thing and developments in information processing technologies space, the cost of processing and storing information will be minimal.
That will increase importance of brokers as entities shaping new products and creating new value for their customers. Summary Ok, so now you know what to do — I guess you are queuing to create a cloud broker company in your garage.The business challenges are even greater, ranging from the dramatically lower margins provided by When a cloud broker provides an entitlement service, it maintains a database of end users, Cloud Brokers Can Help ISVs Move to SaaS.
You can also view images below that showcase screenshots of the MS Excel financial model offered within each complete business plan template. Each business plan in the databse is 7 Chapters with 3 year financials included. Enter the Cloud broker. What are Cloud brokers?
Gartner defines them as “a type of Cloud service provider that plays an intermediary role in Cloud computing”. In other words, they act on your behalf to sift through the various offerings and help or advise you on what’s best for your needs, and if indeed Cloud options exist that will suit you.
Enterprise Cloud Services Broker. O FFICE OF T ECHNOLOGY S TRATEGIES (TS) O FFICE OF I NFORMATION AND T ECHNOLOGY (OI&T) V and enterprise services in the Enterprise Technology Strategic Plan (ETSP).
Business Principles Efficient Cloud brokerage cannot function without clear policy guidance codified into. Apr 29, · I was just reading an interesting post over at Information Age which outlines Accenture ’s ambitious plan to position itself as the IT industry’s “cloud broker.” The strategy is part of a.
Oct 25, · IBM® Cloud Brokerage (formally known as IBM cloudMatrix) is a cloud brokerage software as a service (SaaS) that enables your business to plan, buy, and manage cloud services using a single dashboard.