Doing business in europe cultural considerations

If you say something is "a piece of cake", you might think it means easy, but a person using a foreign language-English dictionary might interpret this as meaning "a portion of a pastry". Canadians might not think we use a lot of slang, but as a result of our multi-cultural influences we do use many many slang expressions and metaphors.

Doing business in europe cultural considerations

Ignoring culture can alienate potential business, which is why it should impact the decisions you make, interactions with customers, advertising strategies and website localization.

Culture affects how people perceive, process and interpret information. When companies attempt to enter new markets, culture is key as it can impact and define business relationships.

For instance, Christmas is widely celebrated in North America. But not everyone celebrates Christmas on the same day, in the same way or at all. Festive images such as Santa Claus might alienate potential customers. Knowledge for and appreciation of other cultures is also important in landing business deals.

Middle Eastern, Mediterranean, Asian and South American cultures prefer to do business with people they know and trust. Establishing relationships or connections in these cultures is very valuable for future business. You could start by learning common words or phrases of your target market as a token of respect.

Understanding culture is crucial when considering online marketing tactics. Your website is an easy way and may be the only way to attract international customers.

Consider your website design — what colours are you using and who is your target audience? Other factors to take into consideration for your website are: You must be open to varying your marketing approaches when doing business internationally. So what happens when you ignore culture?

A company attempted to sell eye glasses in Thailand using images of cute animals wearing glasses.

Doing business in europe cultural considerations

The product was rejected by the target market because in Thailand, animals are deemed a low form of life. Another company tried using an owl as part of its marketing strategy for its target market in India. In some cultures the owl symbolizes wisdom, however; in India, it represents bad luck.

Doing Business in Italy

Needless to say, the product was rejected. Cultural awareness can thus save you time, money and embarrassment, and instil confidencein your customers.

Understanding, appreciating and respecting your target culture is so important for the success of your business. Huiping Zhang Huiping Zhang is the founder and president of wintranslation.

She founded the company in June as a home-based, one-woman operation and built it into a thriving, award-winning business that works with multi-national companies, governments, and not-for-profit organizations worldwide.

We can go on and on about how we can expand the limits of your world by eliminating the limits of your language, but we can show you even better!Essay Doing Business in Europe: Cultural Considerations. The definition of culture offered in one textbook is “That complex whole which includes knowledge, belief, art, morals, custom, and any other capabilities and habits acquired by man person as a member of society.” Potential cultural issues: o Difference in cultural habits and norms.

Space. When doing business in Germany, it is essential that you appreciate that business etiquette is of great importance to your German counterpart. Germany is a nation that is strongly individualistic, and demands the utmost respect at all times, therefore the highest of standards are expected.

When companies attempt to enter new markets, culture is key as it can impact and define business relationships. When companies attempt to enter new markets, culture is key as it can impact and define business relationships. Home» Blog» Cultural Considerations in Business. Cultural Considerations in Business.

July 28, ; . The United Kingdom is a multilingual, multi-ethnic society, with notable cultural differences between its capital London and the regions. An understanding of the variations in approach is important to UK business success.

Important Business Values. Pride. Russians are proud of their substantial cultural and business achievements. This pride extends to language, food, art, literature, music, dance and sport.

Doing business in europe cultural considerations

Showing an interest in Russian cultural achievements is welcome and will generally endear you to the Russians. International business in Italy. Cross cultural awareness should improve the potential of having business relations in Italy.

Before starting doing business in Italy, it could be very important to look at the way in which meetings are conducted and Italian negotiation styles.

Europe’s digital economy and Schengen: the impact of physical.

Cultural Considerations for Conducting Business in a Global Economy - Sessions 1 and 2