What is public relations? It is defined as the management of communication between an organization and its publics Grunig and Huntp. PR is the discipline that looks after organization's reputation, maintains its public image and facilitates relations in order to gain understanding and support as well as influence opinion and behavior McElreathCiprco. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its public Cipr.
The term public relations seems straight forward, however, it has many different definitions. People see the term in different ways. Public relations is a very common term that is used in many different fields. Due to the different uses of public relations, there are many different definitions.
Three definitions for public relations will be given to give a better understanding of the term. A personal definition of public relations will also be described. Finally an explanation as to why there are so many definitions to the term will be given.
There is no exact definition for the term public relations there are many different definitions for the term. This definition is stating that public relations is persuading a group of people to agree with an idea. This persuasion is done by following a predetermined plan. This definition explains what public relations is, however there are other definitions that explain public relations in a different way.
This definition states that someone in the public relations field will analyze the public, advise management on decisions, plan what the organization has to do to change the public views, and set goals for the organization. This definition is very similar to the previous definition in the fact that the underlying meaning is to get the organization and a group to agree on an issue.
The following definition is similar to the previous two definitions. This part of the definition is completely different than the previous two definitions.It is the function of the public relations department, or individual in public relations, to seek out and receive the correct information necessary and to express this information to the public in such a way that the organization can be seen in the most positive light.
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ESSAYS, term and research papers available for UNLIMITED access. Public relations is defined as the controlling factor that searches to form and maintain relationships between organizations, profit or non-profit and the public that are beneficial for both parties (Bates).
Successful and Unsuccessful Spin Doctoring Case in Public Relations - This essay focuses on how spin doctoring became a phenomenon. Public relations can also be defined as the practice of managing communication between an organization and its publics.
Public relations is to speak out its advocacy in public, and it builds up a talking platform to achieve its goals and protect the interests of . Defining Public Relations The ability to adhere to one worldwide definition of public relations is a challenging and one might say impossible task, and has 1, Words | 5 Pages Definition of Public Relations/5(1).
Literally Public relations mean 'relations with publics', e.g. customer, employees, investors, communities, media, suppliers, government, industry bodies, pressure.