The mentioned factors covered in this article could be positive or negative for organize food industry, however determining those factors proactively helps the firms operating in this industry to devise the strategies to capitalize on the available opportunities and eliminate or minimize the threats. In the recent past, there is growing concern about the quality of food and there are debates over the food products and its quality. There was trend of organic food in late 80s but organic food has become part of daily life and people like to eat it at their usual eating time.
Sales of Ready meals market pestel swot meals Marketing assignment on: Sales of ready meals Case —Study Using an appropriate framework of analysis, briefly summarize the effects of change in the marketing environment on sales of ready meals.
This answer shall develop the various factors that persuaded the development of ready meal market by evaluating the alterations in the external environment Political, Economic, legal and Technological. It can be said that any alterations in the environment of marketing have persuaded positively the development of ready meal market.
This PEST analysis shall assist to evaluate the environment of ready meal market and search the factors which persuaded its growth. It is very clear that PESTLE analysis can be considered as a helpful technique for understanding the bigger image of the surrounding in which the organization is working.
The advantages of the PESTEL analysis are The technique is easy and simple to use and understand The technique helps in understanding the environment of the business better The technique motivates the growth of the strategic thinking The technique helps in reducing the consequence of the upcoming business threats Political: It is very clear that every project is involved in external and internal politics.
Internal politics comprises cohesive projects, personal interests and team jealousies prevail in all projects and should be managed and referred by stakeholders.
On the other side, external politics consider to those which cannot be controlled by the stakeholders. These events comprise all kinds of political events such as trade restrictions, trade reforms, political stability and tariffs etc.
Economic factor comprises all events which impact the external and internal environment. The micro-economic events associate to the internal soundness and viability of project.
Sociological factor comprises all events which impact the community and market socially.
Technological factor comprises all events which impact technology. Since technology becomes outdated throughout the few months after it came into the market, it is significant to refer this.
Legal factor comprises all legal features such as quotas, taxation, imports, exports and resources.
|Who can edit:||Food can be described as any substance that is consumed to provide nutritional support to the body. Food contains carbohydrates, minerals, fats, proteins and vitamins to support the growth of the body.|
Environmental factor comprises environmental and ecological aspects which would be either social or economic in nature. These comprise monsoons, temperature and calamities through ground conditions, rail and ground contamination.
It can be said that, we have taken only four factors of PESTEL analysis such as Political, Economic, Social and technological to answer the effects of change in the marketing environment on sales of ready meals.
It has been examined that government is very worried about the safety and health of the community and advancing healthy eating and motivating people to remain healthier. Many users in U.
It is observed that UK has greatest level of the obesity in region of Europe as per the health study. It can be said that consequence of an economic environment on the sales of the ready meals is more ambiguous.
As individuals become richer, they may afford to purchase prepared foods as compared to spend time in preparing them.
With the tempting variety of the ready meals accessible from oranges to beef, the U. K user with cash in her or his pocket shall be tempted to spend out on the ready meal as compared to stay at the home with the quick pizza and jacket potato.
Though, increasing incomes have been related with increasing usage of the prepared meals and increased sales have been attributed to the weakening economic environment. When there was recession in yearthe manufacturer of Northern foods-a main supplier of the prepared meals to the Marks and Spencer recorded resilient sales.
It is viewed that users were moved from costly restaurant meals to significantly cheap prepared meals. It is very clear that inflation is considered as increase in level of consumer and retail prices. If inflation rises in UK at the higher rate, then there would be a devaluation of UK currency.
In yearrecession has assisted the inflation to fall quickly. Ready meals specifically appealed to the single household and those nuclear families in which members tend to have their lunch and dinner at distinct times.
Mintel stated that the custom of the family meals together stills stronger in various European countries as compared to UK that might assist to describe the higher reputation of the individual ready meal in U.PESTEL Analysis Changes in the marketing environment have certainly influenced positively the growth of the ready meals market.
This PESTEL Analysis will help to analyse the ready meals’ market environment and identify the factors that influenced its growth. Introduction The market of ready meals has grown remarkably in the recent years.
Previously perceived as non-healthy and an indulgence, it has adapted to changing consumer demands and lifestyles. This is the detailed PEST or PESTLE analysis of organic food industry which discusses the political, economical, technological, environmental and legal factors of the industry.
The mentioned factors covered in this article could be positive or negative for organize food .
The global ready meals market, valued at USD billion in is expected to grow at a CAGR of more than % during the forecast period.
Nestle, one of the prominent vendors of ready meals, has a global market value of more than USD 7 billion. Marketing Division SWOT what is swot/theory Ready Meals in 5 Years theory PESTEL What is Pestel / theory Examples for Pestel examples for swot Market Division. Market research report on the Ready meals industry, with Ready meals market share, market trends, and market size data.
The global ready meals market is primarily being driven by the convenience it offers to working professionals. The hectic life of many students and working professionals these days has necessitated the growing consumption of ready mealsLocation: State Tower, 90 State Street, Suite , Albany, Essay Ready Meals Market Pestel & Swot. environment (Political, Economic, Sociological, Technological, Environmental and Legal); and establishing the Strengths, Weaknesses, Opportunities and Threats of the ready meals market. PESTEL Analysis Changes in the marketing environment have certainly influenced positively the growth of the ready meals. The market of chilled ready meal is the developing division of ready meal market but it is the private label which changes the market. Users might take products of private label are naturally designed because label recommends that meals are not place together by the techniques of mass production.