Thanks to their focus on the energy and scientific sectors, Emphasis was able to tailor this consultancy project for the industries our exhibitors operate in.
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Please note that corrections may take a couple of weeks to filter through the various RePEc services. More services and features.STRATEGIC MARKETING MANAGEMENT IN THE NIGERIAN OIL AND GAS INDUSTRY: A THEORETICAL FRAMEWORK Abstract The purpose of this paper is to review the literature on strategic marketing management..
This This study is intended to expand the body of knowledge in respect of the application of strategic marketing practices to the oil and gas. These findings, along with other interesting findings of the study, are discussed.
From the empirical and anecdotal managerial evidence as well as from the literature, implications are drawn for the efficient and effective strategic marketing practices in the Nigerian oil and gas industry. Strategic Management Oil and Gas.
1) Critically examine the relationship and the need for compatibility between corporate strategic and functional management policies.
(2) Analyse the internal and external influences on corporate objectives and strategy. The purpose of this paper is to investigate the role of strategic marketing in enterprise growth and survival of the Nigerian oil and gas industry.
The purpose of this paper is to investigate the role of strategic marketing in enterprise growth and survival of the Nigerian oil and gas industry. The purpose of this paper is to investigate the impact of strategic marketing strategies on the performance of firms in the downstream sector of the oil and gas industry.