Strategic marketing management of oil and

Thanks to their focus on the energy and scientific sectors, Emphasis was able to tailor this consultancy project for the industries our exhibitors operate in.

Strategic marketing management of oil and

Access and download statistics Corrections All material on this site has been provided by the respective publishers and authors.

WE ARE EMPHASIS

You can help correct errors and omissions. When requesting a correction, please mention this item's handle: See general information about how to correct material in RePEc. For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: General contact details of provider: If you have authored this item and are not yet registered with RePEc, we encourage you to do it here.

This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

Strategic marketing management of oil and

If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form. If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services. More services and features.STRATEGIC MARKETING MANAGEMENT IN THE NIGERIAN OIL AND GAS INDUSTRY: A THEORETICAL FRAMEWORK Abstract The purpose of this paper is to review the literature on strategic marketing management..

This This study is intended to expand the body of knowledge in respect of the application of strategic marketing practices to the oil and gas. These findings, along with other interesting findings of the study, are discussed.

Strategic marketing management of oil and

From the empirical and anecdotal managerial evidence as well as from the literature, implications are drawn for the efficient and effective strategic marketing practices in the Nigerian oil and gas industry. Strategic Management Oil and Gas.

1) Critically examine the relationship and the need for compatibility between corporate strategic and functional management policies.

(2) Analyse the internal and external influences on corporate objectives and strategy. The purpose of this paper is to investigate the role of strategic marketing in enterprise growth and survival of the Nigerian oil and gas industry.

The purpose of this paper is to investigate the role of strategic marketing in enterprise growth and survival of the Nigerian oil and gas industry. The purpose of this paper is to investigate the impact of strategic marketing strategies on the performance of firms in the downstream sector of the oil and gas industry.

Marketing, Event Management Energy, Science, Technology